{"id":947,"date":"2011-09-21T10:33:45","date_gmt":"2011-09-21T10:33:45","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=947"},"modified":"2023-10-22T12:50:43","modified_gmt":"2023-10-22T10:50:43","slug":"diseno-y-musica","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/diseno-y-musica\/","title":{"rendered":"Dise\u00f1o y M\u00fasica"},"content":{"rendered":"

Este verano, concretamente el 17 de julio muri\u00f3 Alex Steinweiss el m\u00edtico dise\u00f1ador pionero en el dise\u00f1o de las car\u00e1tulas de discos.\u00a0 Hasta que \u00e9l con 23 a\u00f1os dise\u00f1\u00f3 las primeras car\u00e1tulas para Columbia Records, los discos se presentaban en unas carpetas que carec\u00edan de dise\u00f1o y ten\u00edan un agujero que permit\u00eda ver la etiqueta del disco.<\/p>\n

En sus propias palabras las car\u00e1tulas de los discos \u201cparec\u00edan l\u00e1pidas\u201d, pero el papel kraft que los envolv\u00eda \u00a0y le daba ese aspecto de l\u00e1pida no supuso un problema para \u00e9l, sino m\u00e1s bien una gran oportunidad, ya que ofrec\u00eda la posibilidad de plasmar all\u00ed sus dise\u00f1os art\u00edsticos.<\/p>\n

El primer disco con dise\u00f1o en su portada fue \u201c\u2018Smash Song Hits\u201d de Richard\u00a0Rodgers y Lorenz Hart\u00a0y a partir de ah\u00ed, la m\u00fasica y el dise\u00f1o han sido inseparables. De hecho existen discos m\u00edticos que lo son, adem\u00e1s de por la m\u00fasica que contienen, por los dise\u00f1os que ocupan sus portadas.<\/p>\n

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Esta primera car\u00e1tula representa el cartel luminoso del Teatro Imperial de Manhattan y observ\u00e1ndola con perspectiva podemos intuir la reacci\u00f3n que tendr\u00eda al verlo alguien acostumbrado a que los discos vinieran en carpetas marrones lisas.<\/p>\n

La aportaci\u00f3n de Steinweiss adem\u00e1s de art\u00edstica fue comercial, ya que a partir de sus dise\u00f1os se revolucion\u00f3 tambi\u00e9n la distribuci\u00f3n de discos, por ejemplo seg\u00fan la revista Newsweek, el dise\u00f1o realizado para un disco de m\u00fasica cl\u00e1sica (la sinfon\u00eda n\u00ba 3 de Beethoven\u00a0dirigida por Bruno Walter) increment\u00f3 sus ventas en un 895%.<\/p>\n

Sin duda Steinweiss ha sido una figura importante para el arte del siglo XX, no s\u00f3lo desde el punto de vista del dise\u00f1o, sino tambi\u00e9n de la m\u00fasica, ya que su aportaci\u00f3n dio el pistoletazo de salida a muchos dise\u00f1adores que han realizado trabajos que han quedado para siempre en el imaginario colectivo.<\/p>\n

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\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"

Este verano, concretamente el 17 de julio muri\u00f3 Alex Steinweiss el m\u00edtico dise\u00f1ador pionero en el dise\u00f1o de las car\u00e1tulas de discos.\u00a0 Hasta que \u00e9l con 23 a\u00f1os dise\u00f1\u00f3 las primeras car\u00e1tulas para Columbia Records, los discos se presentaban en unas carpetas que carec\u00edan de dise\u00f1o y ten\u00edan un agujero que permit\u00eda ver la etiqueta […]<\/p>\n","protected":false},"author":1,"featured_media":9236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[49,47,48,50],"yoast_head":"\nDise\u00f1o y M\u00fasica - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ixotype.com\/en\/diseno-y-musica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dise\u00f1o y M\u00fasica - 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