{"id":7281,"date":"2016-06-08T09:23:02","date_gmt":"2016-06-08T09:23:02","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=7281"},"modified":"2023-10-18T09:25:51","modified_gmt":"2023-10-18T07:25:51","slug":"pantone-448-c-un-color-mu-feo","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/pantone-448-c-un-color-mu-feo\/","title":{"rendered":"Pantone 448 C, un color &#8220;mu feo&#8221;"},"content":{"rendered":"<p>Existen un mont\u00f3n de estudios, <strong>infograf\u00edas<\/strong>, post, etc. para determinar que representan los diferentes colores y como utilizarlos en marketing para persuadir, cuales son los m\u00e1s interesantes para vender m\u00e1s, comunicar determinadas cosas, etc. <\/p>\n<p>Sin embargo hasta ahora no hab\u00eda ning\u00fan estudio que dijera que color es, no ya el m\u00e1s feo (porque para gustos colores) sino el m\u00e1s desagradable a ojos de la mayor\u00eda de la gente. <\/p>\n<p>Y a definir ese Pantone se pusieron los chicos de la agencia<strong> GfK Bluemoon <\/strong>que contrat\u00f3 el Gobierno australiano en 2012. La idea era encontrar un tono que produjera un gran rechazo con el fin de aplicarlo a las cajetillas de tabaco que unido al resto de elementos disuasorios (fotos desagradables, claims mort\u00edferos, etc.) contribuyera a que los australianos abandonasen el vicio del tabaco.<\/p>\n<p>El color de marras es el <strong>Pantone 448 C<\/strong>, una mezcla de marr\u00f3n y verde oscuro que es cierto que recuerda muchas cosas ciertamente un poco escatol\u00f3gicas y desagradables.<\/p>\n<p>Seg\u00fan la agencia GfK Bluemoon, despu\u00e9s de varios meses de intenso trabajo y un mont\u00f3n de pruebas, el <strong>Pantone 448 C<\/strong> era el que \u201cdisminu\u00eda la sensaci\u00f3n de apetito y aumentaba la percepci\u00f3n del da\u00f1o\u201d. En el camino quedaron otros tonos como el blanco, beige, lima, gris oscuro y mostaza. <\/p>\n<p>Viendo el resultado que han presentado las autoridades australianas, la verdad es que la sensaci\u00f3n de rechazo est\u00e1 muy lograda.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Pantone-448-C.jpeg\" alt=\"Ixotype - Blog - Pantone 448 C\" width=\"636\" height=\"327\" class=\"size-full wp-image-7288\" srcset=\"https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Pantone-448-C.jpeg 636w, https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Pantone-448-C-300x154.jpeg 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/> <\/p>\n<p>Sugerimos que adem\u00e1s las cajetillas incorporaran la marcha f\u00fanebre de Chopin justo al abrirlas.<\/p>\n<div class=\"ixo-vid-container text-center\"><iframe src=\"\/\/www.youtube.com\/embed\/28sdV_DXSrU?showinfo=0&modestbranding=1&controls=0&rel=0&autoplay=0&theme=light\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p>\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Existen un mont\u00f3n de estudios, infograf\u00edas, post, etc. para determinar que representan los diferentes colores y como utilizarlos en marketing para persuadir, cuales son los m\u00e1s interesantes para vender m\u00e1s, comunicar determinadas cosas, etc. Sin embargo hasta ahora no hab\u00eda ning\u00fan estudio que dijera que color es, no ya el m\u00e1s feo (porque para gustos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7296,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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