{"id":6878,"date":"2015-03-10T08:16:17","date_gmt":"2015-03-10T08:16:17","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=6878"},"modified":"2023-09-26T12:35:29","modified_gmt":"2023-09-26T10:35:29","slug":"apps-moviles-para-que","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/apps-moviles-para-que\/","title":{"rendered":"Apps m\u00f3viles s\u00ed, pero \u00bfpor qu\u00e9? y \u00bfpara qu\u00e9?"},"content":{"rendered":"<p>Seg\u00fan un estudio que ha realizado la empresa <strong>Ampersand Mobile<\/strong> en Reino Unido, un <strong>84%<\/strong> de los usuarios que han descargado una app de una marca la desistalan despu\u00e9s de un s\u00f3lo uso. O sea que la bajan, la trastean un poco y luego se produce la pregunta del mill\u00f3n: \u00bfy esto para que lo quiero yo? y su respuesta suele ser, \u00a1para nada!<\/p>\n<p>La investigaci\u00f3n la han realizado sobre <strong>m\u00e1s de 1600 usuarios de smartphones y tablets<\/strong> y entre otras conclusiones quiz\u00e1s la m\u00e1s destacada es la que se deriva del dato anterior; las aplicaciones m\u00f3viles que desarrollan la mayor\u00eda de marcas no derivan en la fidelizaci\u00f3n de los clientes porque realmente no les aportan nada interesante.<\/p>\n<p>El mismo estudio se destaca que el<strong> 71%<\/strong> de los encuestados consideran que las empresas s\u00f3lo crean contenido con el fin de potenciar su nicho de mercado, dejando de lado los intereses de los consumidores. <\/p>\n<p>Otro dato para la reflexi\u00f3n es que el <strong>55%<\/strong> de los encuestados prefiere no descargar muchas apps de las marcas que compran habitualmente. La raz\u00f3n es que consideran que esas apps s\u00f3lo son utilizadas por esas marcas como herramienta de marketing para persuadir al cliente en su decisi\u00f3n de compra y no para mejorar su experiencia como cliente.<\/p>\n<p>Por tanto, las marcas deben reflexionar para qu\u00e9 quieren desarrollar aplicaciones m\u00f3viles, definir los objetivos a conseguir con ellas y si estas aportan o no valor a\u00f1adido al usuario, puesto que eso va a ser determinante para evitar que las descarguen despu\u00e9s de trastearlas un poco y ver que no sirven para nada.<\/p>\n<p>\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan un estudio que ha realizado la empresa Ampersand Mobile en Reino Unido, un 84% de los usuarios que han descargado una app de una marca la desistalan despu\u00e9s de un s\u00f3lo uso. O sea que la bajan, la trastean un poco y luego se produce la pregunta del mill\u00f3n: \u00bfy esto para que lo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6882,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[366,367,816],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apps m\u00f3viles s\u00ed, pero \u00bfpor qu\u00e9? y \u00bfpara qu\u00e9? - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ixotype.com\/en\/apps-moviles-para-que\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apps m\u00f3viles s\u00ed, pero \u00bfpor qu\u00e9? y \u00bfpara qu\u00e9? - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan un estudio que ha realizado la empresa Ampersand Mobile en Reino Unido, un 84% de los usuarios que han descargado una app de una marca la desistalan despu\u00e9s de un s\u00f3lo uso. 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