{"id":6865,"date":"2015-03-03T13:58:51","date_gmt":"2015-03-03T13:58:51","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=6865"},"modified":"2023-09-26T12:35:40","modified_gmt":"2023-09-26T10:35:40","slug":"neuromarketing-world-forum-2015-en-barcelona","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/neuromarketing-world-forum-2015-en-barcelona\/","title":{"rendered":"Neuromarketing World Forum 2015 en Barcelona"},"content":{"rendered":"<p>Ya es la cuarta edici\u00f3n del <strong><a href=\"http:\/\/www.neuromarketingworldforum.com\/\" title=\"Neuromarketing World Forum\" target=\"_blank\" rel=\"noopener\">Neuromarketing World Forum<\/a><\/strong> y este a\u00f1o por primera vez se celebra en Espa\u00f1a, concretamente en Barcelona. El forum est\u00e1 organizado organizado por la asociaci\u00f3n referente mundial en el campo de la neurociencia aplicada al marketing la <strong>NeuroMarketing Science &#038; Bussiness Association (NMSBA).<\/strong> <\/p>\n<p>El evento se celebrar\u00e1 en Barcelona, entre el<strong> 25 y el 27 de marzo de 2015<\/strong> y en esos d\u00edas se desarrollar\u00e1n diferentes ponencias bajo el lema <em>\u201cEntendiendo la Creatividad\u201d<\/em> tratando de entender y explicar como responde el cerebro humano ante los medios de comunicaci\u00f3n y la publicidad.<\/p>\n<p>Entre los ponentes que participaran en Barcelona se encuentran Robert Heath, Douglas van Praet, Jaime Romano, Nick Southgate o Duane Varan.<\/p>\n<p>El <strong>Neuromarketing World Forum<\/strong> se ha celebrado en ediciones anteriores en Sao Paulo, Nueva York o Amsterdam y se presenta como una buena ocasi\u00f3n para profundizar en el neuromarketing una de las tendencias en el marketing por la que ya apuestan muchas empresas, por ejemplo <strong>Atresmedia Publicidad <\/strong>junto a <strong>Brain House Institute<\/strong> ha desarrollado una iniciativa con el fin de conseguir un incremento en la notoriedad y recuerdo de los anunciantes en los cortes publicitarios. Consiste en emitir en sus cortes unas piezas despertador que tratan de mantener la atenci\u00f3n de los espectadores. Sin duda cada vez veremos m\u00e1s aplicaciones de t\u00e9cnicas de neuromarketing en la publicidad y el marketing en general.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ixotype.com\/media\/AtresmediaPublicidad_anunciante.jpg\" alt=\"Atresmedia apuesta por el Neuromarketing\" width=\"500\" height=\"221\" class=\"size-full wp-image-6872\" srcset=\"https:\/\/www.ixotype.com\/media\/AtresmediaPublicidad_anunciante.jpg 500w, https:\/\/www.ixotype.com\/media\/AtresmediaPublicidad_anunciante-300x133.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/> <\/p>\n<p>La neurociencia aplicada al marketing permite preguntar directamente al cerebro del consumidor cu\u00e1les son los elementos que realmente llaman su atenci\u00f3n y reavivan su recuerdo y por tanto es posible perfilar mucho mejor tanto el mensaje como los elementos que lo acompa\u00f1an y conseguir impactos de mayor calidad.<\/p>\n<p>Y en vista a los datos presentados por Atresmedia, parece que funciona.<\/p>\n<p>\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya es la cuarta edici\u00f3n del Neuromarketing World Forum y este a\u00f1o por primera vez se celebra en Espa\u00f1a, concretamente en Barcelona. El forum est\u00e1 organizado organizado por la asociaci\u00f3n referente mundial en el campo de la neurociencia aplicada al marketing la NeuroMarketing Science &#038; Bussiness Association (NMSBA). El evento se celebrar\u00e1 en Barcelona, entre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[77,267,752,815],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Neuromarketing World Forum 2015 en Barcelona - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ixotype.com\/en\/neuromarketing-world-forum-2015-en-barcelona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuromarketing World Forum 2015 en Barcelona - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"og:description\" content=\"Ya es la cuarta edici\u00f3n del Neuromarketing World Forum y este a\u00f1o por primera vez se celebra en Espa\u00f1a, concretamente en Barcelona. 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