{"id":6838,"date":"2015-02-19T09:08:59","date_gmt":"2015-02-19T09:08:59","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=6838"},"modified":"2023-09-26T12:35:06","modified_gmt":"2023-09-26T10:35:06","slug":"naming-over-promise-y-groenlandia","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/naming-over-promise-y-groenlandia\/","title":{"rendered":"Naming, over promise y Groenlandia"},"content":{"rendered":"

Ponerle un nombre a algo no es nada f\u00e1cil. Cualquiera que haya tenido hijos sabr\u00e1 lo dif\u00edcil que es buscar un nombre para el ni\u00f1o que satisfaga a todos los miembros de la familia, antes se cog\u00eda el santoral y si tocaba San Cucufato pues ya est\u00e1, pero ese sistema no es v\u00e1lido hoy en d\u00eda. Si ya hablamos de poner nombre a una marca o producto la cosa se complica a\u00fan m\u00e1s porque adem\u00e1s se requiere que el nombre elegido resuma la esencia de la propia marca o producto. <\/p>\n

Otra cosa a tener en cuenta es que cuando se construye una marca y se apoya en una realidad de producto, se produce en el consumidor un link racional entre lo impl\u00edcitamente se ha dicho que va a obtener y lo que realmente obtiene.<\/p>\n

Los problemas aparecen cuando si bien el nombre se determina bas\u00e1ndose en una realidad, este proyecta una imagen desmesurada de la marca o producto y crea una expectaci\u00f3n inicial demasiado alta y probablemente imposible de cumplir.<\/p>\n

Groenlandia, tierra verde<\/h4>\n

En el a\u00f1o 982, Erik Thorvaldson<\/strong> (Erik el Rojo) se vio obligado a exiliarse de Islandia y lleg\u00f3 a unas tierras muy al norte nunca antes visitadas. \u00bfComo llamar a esas nuevas tierras? El bueno de Erik les puso de nombre Groenlandia <\/strong>que significa tierra verde con el fin de atraer colonos. La promesa de encontrar una tierra fertil y agradable era algo l\u00f3gico y que le gusta a todo el mundo y a\u00fan m\u00e1s si tu pa\u00eds se llama Islandia (tierra de hielo). L\u00f3gicamente Erik no se di\u00f3 cuenta de que hab\u00eda cometido uno de los grandes pecados del marketing<\/strong>, el over promise<\/strong> ya que los colonos que intentaron asentarse en Groenlandia encontraron una tierra con clima extremo, sin \u00e1rboles y bastante desagradable en general. <\/p>\n

Tampoco pod\u00edan reclamar, eran vikingos y se expon\u00edan a que terminaran utilizando su cr\u00e1neo para tomar calvados, adem\u00e1s no hab\u00eda Twitter para quejarse en plan “@erikelrojo nos ha enga\u00f1ado \u00bftierra verde? ja!.<\/em>”<\/p>\n

\"Naming,<\/p>\n

\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"

Ponerle un nombre a algo no es nada f\u00e1cil. Cualquiera que haya tenido hijos sabr\u00e1 lo dif\u00edcil que es buscar un nombre para el ni\u00f1o que satisfaga a todos los miembros de la familia, antes se cog\u00eda el santoral y si tocaba San Cucufato pues ya est\u00e1, pero ese sistema no es v\u00e1lido hoy en […]<\/p>\n","protected":false},"author":1,"featured_media":6853,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[814,267,812,813],"yoast_head":"\nNaming, over promise y Groenlandia - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ixotype.com\/en\/naming-over-promise-y-groenlandia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Naming, over promise y Groenlandia - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"og:description\" content=\"Ponerle un nombre a algo no es nada f\u00e1cil. Cualquiera que haya tenido hijos sabr\u00e1 lo dif\u00edcil que es buscar un nombre para el ni\u00f1o que satisfaga a todos los miembros de la familia, antes se cog\u00eda el santoral y si tocaba San Cucufato pues ya est\u00e1, pero ese sistema no es v\u00e1lido hoy en […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ixotype.com\/en\/naming-over-promise-y-groenlandia\/\" \/>\n<meta property=\"og:site_name\" content=\"Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-19T09:08:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-26T10:35:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ixotype.com\/media\/Naming-overpromise-y-Groenlandia-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ixoadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ixoadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ixotype.com\/en\/naming-over-promise-y-groenlandia\/\",\"url\":\"https:\/\/www.ixotype.com\/en\/naming-over-promise-y-groenlandia\/\",\"name\":\"Naming, over promise y Groenlandia - 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