{"id":6777,"date":"2016-12-02T13:53:25","date_gmt":"2016-12-02T13:53:25","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=6777"},"modified":"2023-10-18T09:07:26","modified_gmt":"2023-10-18T07:07:26","slug":"contenido-original-y-relevante-eso-que-es","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/contenido-original-y-relevante-eso-que-es\/","title":{"rendered":"Contenido original y relevante \u00bfeso que es?"},"content":{"rendered":"<p>Desde un tiempo a esta parte todos hemos estado escuchando la manida frase de &#8220;El contenido es el Rey&#8221; o hay que generar contenido original. <\/p>\n<p>Sin embargo, cualquiera que haga una simple reflexi\u00f3n sobre que es contenido original llegar\u00e1 a la conclusi\u00f3n de que eso no existe. Desde los inicios de la humanidad la originalidad ha sido m\u00e1s una evoluci\u00f3n, si lees la Odisea de Homero, ah\u00ed est\u00e1 pr\u00e1cticamente todo sobre lo que ha girado una gran parte de la literatura, el cine, el comic, etc. de siempre y se escribi\u00f3 en el siglo VII antes de cristo.<\/p>\n<h2>Contenido original<\/h2>\n<p>Por ejemplo, durante el a\u00f1o 2014 el contenido m\u00e1s viral, m\u00e1s descargado y m\u00e1s celebrado fue sin duda la pieza de Volvo con los camiones, Enya de fondo y <em>Juan Claudio<\/em> abierto de piernas:<\/p>\n<div class=\"ixo-vid-container text-center\"><iframe src=\"\/\/www.youtube.com\/embed\/ts_PVB5sR6U?showinfo=0&modestbranding=1&controls=0&rel=0&autoplay=0&theme=light\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p>Y sin embargo unos tipos de la agencia h\u00fangara <strong>Delov Digital<\/strong> le dieron una vuelta a ese contenido, aportaron sus ideas y e hicieron el otro v\u00eddeo m\u00e1s famoso del a\u00f1o:<\/p>\n<div class=\"ixo-vid-container text-center\"><iframe src=\"\/\/www.youtube.com\/embed\/4yZZKoE8smg?showinfo=0&modestbranding=1&controls=0&rel=0&autoplay=0&theme=light\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p>La cuesti\u00f3n es que hay que ser original hasta generando contenido original. <\/p>\n<h2>Contenido relevante<\/h2>\n<p>Tres cuartos de lo mismo, todo el mundo quiere producir contenido relevante, sin embargo al final la realidad es que el contenido relevante es muy escaso, y realmente valioso. <\/p>\n<p>As\u00ed todos hemos hecho b\u00fasquedas en Google con el fin de resolver un problema (el que sea) y nos hemos encontrado con un resultado en la SERP que a priori conten\u00eda la soluci\u00f3n justa, al entrar las expectativas bajan a m\u00ednimos porque lo que encontramos es nuevamente el mismo contenido que ya hemos visto en otros sitios \u00fanicamente con un peque\u00f1o lavado de cara (y a veces ni eso). <\/p>\n<p>El SEO est\u00e1 relegando el contenido interesante de verdad a las cloacas de Google, tal vez los chavales de Mountain View deber\u00edan tomar cartas en el asunto.<\/p>\n<p>\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde un tiempo a esta parte todos hemos estado escuchando la manida frase de &#8220;El contenido es el Rey&#8221; o hay que generar contenido original. Sin embargo, cualquiera que haga una simple reflexi\u00f3n sobre que es contenido original llegar\u00e1 a la conclusi\u00f3n de que eso no existe. Desde los inicios de la humanidad la originalidad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7408,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[854],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Contenido original y relevante \u00bfeso que es? - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online<\/title>\n<meta name=\"description\" content=\"Contenido original y relevante.... \u00a1como si fuera tan f\u00e1cil!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ixotype.com\/en\/contenido-original-y-relevante-eso-que-es\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contenido original y relevante \u00bfeso que es? - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"og:description\" content=\"Contenido original y relevante.... \u00a1como si fuera tan f\u00e1cil!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ixotype.com\/en\/contenido-original-y-relevante-eso-que-es\/\" \/>\n<meta property=\"og:site_name\" content=\"Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-02T13:53:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T07:07:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ixotype.com\/media\/Original.png\" \/>\n\t<meta property=\"og:image:width\" content=\"336\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ixoadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ixoadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ixotype.com\/en\/contenido-original-y-relevante-eso-que-es\/\",\"url\":\"https:\/\/www.ixotype.com\/en\/contenido-original-y-relevante-eso-que-es\/\",\"name\":\"Contenido original y relevante \u00bfeso que es? 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