{"id":6747,"date":"2015-01-19T08:42:28","date_gmt":"2015-01-19T08:42:28","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=6747"},"modified":"2023-09-26T12:33:30","modified_gmt":"2023-09-26T10:33:30","slug":"facebook-at-work-lo-ultimo-de-zuckerberg-co","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/facebook-at-work-lo-ultimo-de-zuckerberg-co\/","title":{"rendered":"Facebook at work, lo \u00faltimo de Zuckerberg &#038; Co"},"content":{"rendered":"<p>Facebook ha anunciado esta semana el nacimiento de <strong>Facebook at Work<\/strong>, una nueva red social independiente de Facebook y orientada espec\u00edficamente al mundo laboral. Se lanzan as\u00ed a competir directamente con <strong>Linkedin<\/strong>, la red profesional de referencia en el mundo, aunque el servicio principal de <strong>Facebook at Work<\/strong> se centra en compartir informaci\u00f3n entre miembros de una misma empresa (como Yammer) y Linkedin se centra m\u00e1s en generar contactos y sinergias entre empresas y no tanto en comunicaci\u00f3n.<\/p>\n<p>La idea es que <strong>Facebook at Work<\/strong> se convierta en el centro de cualquier comunicaci\u00f3n interna que se produce dentro de una empresa, incluyendo la posibilidad de crear un perfil profesional y utilizar diferentes herramientas de comunicaci\u00f3n digital puestas a disposici\u00f3n de sus usuarios.<\/p>\n<p>Desde Facebook han dejando claro que <strong>Facebook At Work<\/strong> es totalmente independiente, as\u00ed que todo el mundo tranquilo, lo que se comparta en Facebook no se podr\u00e1 ver en la parte profesional. Otra cosa es que se plante\u00e9 la opci\u00f3n de registrarnos con nuestra cuenta de Facebook, pero nada de juntar la parte profesional y la personal.<\/p>\n<p>Lars Rasmussen, el director jefe de la plataforma ha comentado que la idea fundamental es compartir contenidos para mejorar el flujo de trabajo en las empresas. Parece ser que esta nueva red se inspira en la red interna que han venido manejando los trabajadores de Facebook durante los \u00faltimos 10 a\u00f1os donde pueden compartir noticias, documentos, fijar reuniones, compartir materiales, etc.<\/p>\n<p><strong>Facebook at Work<\/strong> est\u00e1 en fase beta y se encuentra disponible para unas cuantas empresas que cuenten como m\u00ednimo con 100 empleados. De momento todo es gratuito aunque no se sabe si las versiones finales lo ser\u00e1n, si llevar\u00e1 publicidad o no, etc. y es que en esto de los negocios con redes sociales, el problema es siempre el mismo: como monetizar el servicio y que el n\u00famero de usuarios redunde en resultados positivos para las cuentas de la empresa.<\/p>\n<p>El terreno de las comunicaciones dentro de la empresa, es un lugar ya explorado por otras compa\u00f1\u00edas y que generalmente no han sido capaces de conseguir un producto funcional que sea utilizado por sus usuarios. Recordamos Slack, Socialcast, Google Wave o el propio Yammer. Al final lo que m\u00e1s utilizamos todas las empresas para comunicarnos son los Hangouts de Google o Skype, <strong>incluso algunos intr\u00e9pidos a\u00fan se levantan de la silla para ir al despacho del compa\u00f1ero a decirle algo.<\/strong><\/p>\n<p>Por si acaso funciona, <strong>Linkedin<\/strong> ya ha anunciado que tienen varias l\u00edneas de desarrollo tendentes a conseguir una plataforma similar&#8230;<\/p>\n<p>\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook ha anunciado esta semana el nacimiento de Facebook at Work, una nueva red social independiente de Facebook y orientada espec\u00edficamente al mundo laboral. Se lanzan as\u00ed a competir directamente con Linkedin, la red profesional de referencia en el mundo, aunque el servicio principal de Facebook at Work se centra en compartir informaci\u00f3n entre miembros [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6752,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[51,804,103,38,15],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook at work, lo \u00faltimo de Zuckerberg &amp; Co - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ixotype.com\/en\/facebook-at-work-lo-ultimo-de-zuckerberg-co\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook at work, lo \u00faltimo de Zuckerberg &amp; Co - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"og:description\" content=\"Facebook ha anunciado esta semana el nacimiento de Facebook at Work, una nueva red social independiente de Facebook y orientada espec\u00edficamente al mundo laboral. Se lanzan as\u00ed a competir directamente con Linkedin, la red profesional de referencia en el mundo, aunque el servicio principal de Facebook at Work se centra en compartir informaci\u00f3n entre miembros [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ixotype.com\/en\/facebook-at-work-lo-ultimo-de-zuckerberg-co\/\" \/>\n<meta property=\"og:site_name\" content=\"Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-19T08:42:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-26T10:33:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Facebook-at-work.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ixoadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ixoadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ixotype.com\/en\/facebook-at-work-lo-ultimo-de-zuckerberg-co\/\",\"url\":\"https:\/\/www.ixotype.com\/en\/facebook-at-work-lo-ultimo-de-zuckerberg-co\/\",\"name\":\"Facebook at work, lo \u00faltimo de Zuckerberg & Co - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\",\"isPartOf\":{\"@id\":\"https:\/\/www.ixotype.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ixotype.com\/en\/facebook-at-work-lo-ultimo-de-zuckerberg-co\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ixotype.com\/en\/facebook-at-work-lo-ultimo-de-zuckerberg-co\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Facebook-at-work.jpg\",\"datePublished\":\"2015-01-19T08:42:28+00:00\",\"dateModified\":\"2023-09-26T10:33:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.ixotype.com\/en\/#\/schema\/person\/ea8e7b3a064f07d6922da225143b79f5\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.ixotype.com\/en\/facebook-at-work-lo-ultimo-de-zuckerberg-co\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ixotype.com\/en\/facebook-at-work-lo-ultimo-de-zuckerberg-co\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ixotype.com\/en\/facebook-at-work-lo-ultimo-de-zuckerberg-co\/#primaryimage\",\"url\":\"https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Facebook-at-work.jpg\",\"contentUrl\":\"https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Facebook-at-work.jpg\",\"width\":640,\"height\":480,\"caption\":\"Facebook at Work\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ixotype.com\/en\/facebook-at-work-lo-ultimo-de-zuckerberg-co\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.ixotype.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook at work, lo \u00faltimo de Zuckerberg &#038; 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