{"id":6594,"date":"2014-08-04T13:14:17","date_gmt":"2014-08-04T13:14:17","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=6594"},"modified":"2023-10-18T11:33:29","modified_gmt":"2023-10-18T09:33:29","slug":"que-es-lo-que-se-comparte-en-las-rrss-ii","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/que-es-lo-que-se-comparte-en-las-rrss-ii\/","title":{"rendered":"\u00bfQu\u00e9 es lo que se comparte en las RRSS? (II)"},"content":{"rendered":"<p>Conocer el uso que se hace de las <strong>redes sociales<\/strong> ser\u00e1 para la mayor\u00eda de la poblaci\u00f3n una mera an\u00e9cdota. Para los profesionales constituye una exigencia de primer orden, y es por eso que volvemos ahora sobre el tema y lo seguiremos haciendo cada vez que haya novedades.<\/p>\n<p>Un primer dato cualitativo de una relevancia extrema: el <strong>absoluto liderazgo de la imagen<\/strong>; lo que m\u00e1s se comparte son im\u00e1genes; el 43% de usuarios lo hace, muy por encima del 26% que publica sus opiniones, actualiza su estado o comparte enlaces.<\/p>\n<p>Otro dato cualitativo fundamental: una cuarta parte de usuarios recomienda las cosas que le gustan, sea lo que sea. Algo menos, el 22%, comparte noticias, y un 21% comparte enlaces.<\/p>\n<p>Vayamos ahora a los asombrosos datos cuantitativos:<\/p>\n<ul>\n<li>Facebook es la red social dominante, y en ella se comparten diariamente cerca de cinco mil millones de elementos.<\/li>\n<li>El 66% de este tr\u00e1fico inmenso se hace ya desde el m\u00f3vil.<\/li>\n<li>Atenci\u00f3n: el estado sentimental propio figura en primer lugar de los comentarios de los usuarios.<\/li>\n<\/ul>\n<p>Otros datos extraordinariamente relevantes en cuanto a contenidos. Por este orden:<\/p>\n<ul>\n<li>El 25% publica cosas que les llaman la atenci\u00f3n en forma de sorpresa, admiraci\u00f3n, asombro, etc.<\/li>\n<li>El 17% se lo lleva el humor.<\/li>\n<li>El 15% son contenidos de entretenimiento.<\/li>\n<li>La expresi\u00f3n de la ira solo alcanza el 6%.<\/li>\n<li>La tristeza solo se expresa en el 1% (s\u00ed, uno por ciento\u2026).<\/li>\n<\/ul>\n<div class=\"spacer-10\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ixotype.com\/media\/Que-es-lo-que-se-comparte-en-las-RRSS-2.jpg\" alt=\"Que-es-lo-que-se-comparte-en-las-RRSS-2\" width=\"512\" height=\"303\" class=\"size-full wp-image-6595\" srcset=\"https:\/\/www.ixotype.com\/media\/Que-es-lo-que-se-comparte-en-las-RRSS-2.jpg 512w, https:\/\/www.ixotype.com\/media\/Que-es-lo-que-se-comparte-en-las-RRSS-2-300x177.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/> <\/p>\n<p>Estos datos son de una relevancia extrema. Quien piense que las <strong>redes sociales<\/strong> son una plataforma de comunicaci\u00f3n interpersonal neutra, se equivocan de punta a punta. Las emociones negativas son autocensuradas casi por completo.<\/p>\n<p>Las <strong>redes sociales<\/strong> m\u00e1s usadas para compartir fotos son Facebook (m\u00e1s de ochocientos millones) y Google+ (algo menos de cuatrocientos). Para hacerlo se sigue utilizando m\u00e1s el ordenador, cosa que previsiblemente cambiar\u00e1 de inmediato. Twitter es l\u00edder para la comunicaci\u00f3n en tiempo real.<\/p>\n<p>As\u00ed es, como a d\u00eda de hoy, se utilizan las <strong>redes sociales<\/strong>. Poco que ver a veces con lo que uno supondr\u00eda&#8230;<\/p>\n<p>\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conocer el uso que se hace de las redes sociales ser\u00e1 para la mayor\u00eda de la poblaci\u00f3n una mera an\u00e9cdota. Para los profesionales constituye una exigencia de primer orden, y es por eso que volvemos ahora sobre el tema y lo seguiremos haciendo cada vez que haya novedades. Un primer dato cualitativo de una relevancia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6596,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es lo que se comparte en las RRSS? 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