{"id":6572,"date":"2014-06-27T08:16:46","date_gmt":"2014-06-27T08:16:46","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=6572"},"modified":"2023-09-26T12:24:52","modified_gmt":"2023-09-26T10:24:52","slug":"la-radio-en-tiempos-del-smartphone","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/la-radio-en-tiempos-del-smartphone\/","title":{"rendered":"La radio en tiempos del smartphone"},"content":{"rendered":"<p>\u00bfC\u00f3mo afecta la aparici\u00f3n de nuevos medios a los m\u00e1s tradicionales? La respuesta a esta pregunta es de vital trascendencia a la hora de decidir nuestras estrategias.<\/p>\n<p>La Asociaci\u00f3n para la Investigaci\u00f3n de Medios de Comunicaci\u00f3n ha realizado un estudio a trav\u00e9s en encuestas online durante los meses de febrero y marzo de este a\u00f1o, que aporta interesantes datos sobre c\u00f3mo escuchan la radio los usuarios de Internet mayores de catorce a\u00f1os, que ya llegan a los veintisiete millones de personas. Los m\u00e1s significativos son los siguientes:<\/p>\n<p>Nada menos que un 84% de los internautas dice haber escuchado la radio en el \u00faltimo mes. Seg\u00fan el Estudio General de Medios, que se realiza en base a entrevistas personales y telef\u00f3nicas, el porcentaje se eleva incluso al 88%. Atenci\u00f3n: casi el 80% afirma ser oyente diario, con una media de 154 minutos al d\u00eda, lo que representa un 30% m\u00e1s de lo que revelaba el \u00faltimo Estudio General de Medios.<\/p>\n<p>Las horas de m\u00e1xima audiencia se sit\u00faan entre las 6 y las 9 de la ma\u00f1ana. Y el lugar donde m\u00e1s se escucha la radio es en casa (45% del tiempo, con los momentos m\u00e1s altos a las 7,30 y a las 24 h.). Tras el hogar, son el coche o el taxi los lugares donde m\u00e1s se oye, entre las 8 y las 9 h.<\/p>\n<p>\tEste nuevo estudio de la Asociaci\u00f3n para la Investigaci\u00f3n de Medios de Comunicaci\u00f3n se ha hecho en base a seiscientas encuestas respondidas. El Estudio General de Medios para la radio se hace en base a casi ochenta mil. Ambos coinciden en demostrar el extraordinario estado de salud de la radio en los tiempos del smartphone.<\/p>\n<p>\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo afecta la aparici\u00f3n de nuevos medios a los m\u00e1s tradicionales? La respuesta a esta pregunta es de vital trascendencia a la hora de decidir nuestras estrategias. La Asociaci\u00f3n para la Investigaci\u00f3n de Medios de Comunicaci\u00f3n ha realizado un estudio a trav\u00e9s en encuestas online durante los meses de febrero y marzo de este a\u00f1o, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6573,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[774,536,266,444,89],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La radio en tiempos del smartphone - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ixotype.com\/en\/la-radio-en-tiempos-del-smartphone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La radio en tiempos del smartphone - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo afecta la aparici\u00f3n de nuevos medios a los m\u00e1s tradicionales? 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