{"id":6562,"date":"2014-06-16T13:45:30","date_gmt":"2014-06-16T13:45:30","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=6562"},"modified":"2023-09-26T12:25:21","modified_gmt":"2023-09-26T10:25:21","slug":"infantilizacion-de-facebook","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/infantilizacion-de-facebook\/","title":{"rendered":"\u00bfInfantilizaci\u00f3n de Facebook?"},"content":{"rendered":"<p>Desde los a\u00f1os sesenta del siglo pasado se inici\u00f3 en Occidente un culto a la juventud que, a finales de siglo, parec\u00eda trasladarse a la infancia. Todos recordamos c\u00f3mo circulaba la idea de que la soluci\u00f3n a todos los problemas del mundo pasaba por la creaci\u00f3n de <em>parques tem\u00e1ticos<\/em>\u2026<\/p>\n<p>Las redes sociales que est\u00e1n cambiando tantas cosas en nuestro tiempo, marcan pautas de comportamiento que sin darnos cuenta absorbemos. En un art\u00edculo anterior habl\u00e1bamos de la esclavitud de la brevedad, referida a Twitter. Ahora, de la mano de un estudio de Track Maven, nos ocuparemos del lenguaje de las marcas en Facebook.<\/p>\n<p>Seg\u00fan el mismo, este lenguaje es el que corresponde a un ni\u00f1o de diez a\u00f1os. El estudio analiz\u00f3 m\u00e1s de mill\u00f3n y medio de posts de casi seis mil p\u00e1ginas. Conclusi\u00f3n: cerca del 70% mostraban un grado de escritura propio de un ni\u00f1o de diez a\u00f1os.<\/p>\n<p>\u00bfSupone esto una verg\u00fcenza? No. Desde el punto de vista del Marketing solo cuenta la eficacia y, si bien es caracter\u00edstico de ni\u00f1os el abuso de signos de exclamaci\u00f3n al final de los posts, parece demostrado que as\u00ed se consigue, de hecho, casi tres veces m\u00e1s de vinculaci\u00f3n que cuando no se utilizan. Los usuarios marcan la pauta.<\/p>\n<p>Otros datos relevantes son que los signos de interrogaci\u00f3n son mucho menos rentables: no consiguen elevar la vinculaci\u00f3n ni en un 25%. Es decir, los usuarios de Facebook prefieren, de largo, las afirmaciones escandalosas a las preguntas. Los hashtags superan el 50% de la vinculaci\u00f3n.<\/p>\n<p>\tEl dato m\u00e1s curioso de todos es que casi el 90% de los posts contiene menos de cuarenta palabras, porque parece demostrado que los que pasan de las ochenta consiguen el doble de vinculaci\u00f3n.<\/p>\n<p>Este estudio demuestra, una vez m\u00e1s, que la realidad no coincide casi nunca con la teor\u00eda pero, en todo caso, tengamos presente que cada marca se dirige a un tipo diferente de usuario. Las generalizaciones no son rigurosas.<\/p>\n<p>\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde los a\u00f1os sesenta del siglo pasado se inici\u00f3 en Occidente un culto a la juventud que, a finales de siglo, parec\u00eda trasladarse a la infancia. Todos recordamos c\u00f3mo circulaba la idea de que la soluci\u00f3n a todos los problemas del mundo pasaba por la creaci\u00f3n de parques tem\u00e1ticos\u2026 Las redes sociales que est\u00e1n cambiando [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6563,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[774,51,38,15],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfInfantilizaci\u00f3n de Facebook? - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ixotype.com\/en\/infantilizacion-de-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfInfantilizaci\u00f3n de Facebook? - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"og:description\" content=\"Desde los a\u00f1os sesenta del siglo pasado se inici\u00f3 en Occidente un culto a la juventud que, a finales de siglo, parec\u00eda trasladarse a la infancia. Todos recordamos c\u00f3mo circulaba la idea de que la soluci\u00f3n a todos los problemas del mundo pasaba por la creaci\u00f3n de parques tem\u00e1ticos\u2026 Las redes sociales que est\u00e1n cambiando [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ixotype.com\/en\/infantilizacion-de-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-16T13:45:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-26T10:25:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ixotype.com\/media\/Blog-20_Infantilizacion_de_FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ixoadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ixoadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ixotype.com\/en\/infantilizacion-de-facebook\/\",\"url\":\"https:\/\/www.ixotype.com\/en\/infantilizacion-de-facebook\/\",\"name\":\"\u00bfInfantilizaci\u00f3n de Facebook? 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