{"id":623,"date":"2011-08-20T10:47:35","date_gmt":"2011-08-20T10:47:35","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=623"},"modified":"2023-10-22T12:54:28","modified_gmt":"2023-10-22T10:54:28","slug":"super-cookies","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/super-cookies\/","title":{"rendered":"SuperCookies"},"content":{"rendered":"<p>Parece ser que grandes portales de internet como msn o hulu.com est\u00e1n usando unas cookies\u00a0indestructibles. La noticia salt\u00f3 hace unos d\u00edas a la palestra tras un art\u00edculo publicado en The Wall Street Journal donde se desvelaban los resultados de un estudio realizado por las prestigiosas universidades norteamericanas de Berkeley y Stanford.<!--more--><\/p>\n<p>Las cookies\u00a0son fragmentos de informaci\u00f3n que se almacenan en los discos duros de los usuarios de p\u00e1ginas web. Posteriormente esa informaci\u00f3n puede ser recuperada por el servidor en posteriores visitas. Se utilizan fundamentalmente para segmentar a los internautas y poder enviarles publicidad espec\u00edfica. As\u00ed cuando navegas vas proporcionando informaci\u00f3n de forma que luego los anuncios que vas viendo en diferentes lugares son de cosas que realmente te interesan. La pr\u00f3xima vez que navegues y veas publicidad sobre cosas que te interesan, no es que google o yahoo sean magos y sepan lo que te gusta, es que t\u00fa se lo has dicho sin darte cuenta.<\/p>\n<p>Hasta ahora cualquier usuario con conocimientos b\u00e1sicos pod\u00eda borrar las cookies\u00a0y listo, pero parece ser que estas nuevas supercookies son capaces de recrear los perfiles de los usuarios incluso despu\u00e9s de que \u00e9stos hayan eliminado las cookies tradicionales.<\/p>\n<p>Tras la difusi\u00f3n de la noticia, en seguida se han planteado dudas acerca de la legalidad o no de esta pr\u00e1ctica. Seg\u00fan los expertos en estas cosas, es una pr\u00e1ctica legal en Estados Unidos y en la Uni\u00f3n Europea, aunque como siempre nos parece que la legislaci\u00f3n va un paso por detr\u00e1s de los movimientos de internet y m\u00e1s que legal se trata de una pr\u00e1ctica todav\u00eda no regulada correctamente por los distintos gobiernos.<\/p>\n<p>Lo que m\u00e1s gracia nos ha hecho es que portavoces de MSN y Hulu han asegurado que no se hab\u00edan dado cuenta del rastreo que permit\u00eda esta supercookie y que han dejado de realizarlo en cuanto se han enterado. Claro, todo el mundo sabe que estas cosas ocurren solas, miedo nos da dejar los ordenadores conectados no sea que se pongan por su cuenta a hacer algo malo o ilegal.<\/p>\n<p>\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parece ser que grandes portales de internet como msn o hulu.com est\u00e1n usando unas cookies\u00a0indestructibles. La noticia salt\u00f3 hace unos d\u00edas a la palestra tras un art\u00edculo publicado en The Wall Street Journal donde se desvelaban los resultados de un estudio realizado por las prestigiosas universidades norteamericanas de Berkeley y Stanford.<\/p>\n","protected":false},"author":1,"featured_media":626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[29,31,30,32,28],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SuperCookies - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ixotype.com\/en\/super-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SuperCookies - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"og:description\" content=\"Parece ser que grandes portales de internet como msn o hulu.com est\u00e1n usando unas cookies\u00a0indestructibles. La noticia salt\u00f3 hace unos d\u00edas a la palestra tras un art\u00edculo publicado en The Wall Street Journal donde se desvelaban los resultados de un estudio realizado por las prestigiosas universidades norteamericanas de Berkeley y Stanford.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ixotype.com\/en\/super-cookies\/\" \/>\n<meta property=\"og:site_name\" content=\"Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-20T10:47:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-22T10:54:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Supercookies1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ixoadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ixoadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ixotype.com\/en\/super-cookies\/\",\"url\":\"https:\/\/www.ixotype.com\/en\/super-cookies\/\",\"name\":\"SuperCookies - 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