{"id":5240,"date":"2012-11-30T12:35:03","date_gmt":"2012-11-30T12:35:03","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=5240"},"modified":"2023-10-18T19:02:17","modified_gmt":"2023-10-18T17:02:17","slug":"pfizer-y-su-publicidad-creativa","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/pfizer-y-su-publicidad-creativa\/","title":{"rendered":"Pfizer y su publicidad creativa"},"content":{"rendered":"

Hay productos que a primera vista parece que no necesiten ser promocionados. Uno de ellos es la viagra, la famosa pastillita azul. Sin embargo la firma fabricante Pfizer es muy consciente de que es preciso mantener una promoci\u00f3n continua de su producto estrella.<\/p>\n

As\u00ed han desarrollado difentes campa\u00f1as publicitarias algunas de ellas muy creativas. Aqu\u00ed os mostramos algunas de ellas.<\/p>\n

<\/div>\n

Forever Undefeated<\/strong>
\nEs una campa\u00f1a de Marketing de Guerrilla consistente en unos stickers que se colocaron en las puertas de los ba\u00f1os masculinos de determinados edificios. El mensaje nos parece que es claramente comprensible y no necesita ninguna explicaci\u00f3n, ah\u00ed justamente est\u00e1 su punto fuerte. La campa\u00f1a la desarroll\u00f3 la agencia China Cham ubicada en Shangai.<\/p>\n

\"Ixotype<\/p>\n

\"Ixotype<\/p>\n

\"Ixotype<\/p>\n

<\/div>\n

Unleash the beast.<\/strong>
\nEsta campa\u00f1a la desarroll\u00f3 la agencia ADCC de Nirobi (Kenya), junto al ilustrador Sandeep Jaiswar. Es una campa\u00f1a para medios impresos que representan criaturas fant\u00e1sticas mitad hombre mitad bestia salvaje. Las ilustraciones muestran claramente los valores que quieren transmitir respecto del producto, vigor, poder, fuerza.<\/p>\n

\"Ixotype<\/p>\n

\"Ixotype<\/p>\n

\"Ixotype<\/p>\n

<\/div>\n

Holes.<\/strong>
\nA ra\u00edz de la prohibici\u00f3n en Corea del Sur de la publicidad de medicamentos en televisi\u00f3n, la agencia Cheil Wordwide desarroll\u00f3 esta campa\u00f1a. Como una imagen vale m\u00e1s que mil palabras, aqu\u00ed os mostramos la creatividad. Por cierto es una especie de abanico.<\/p>\n

\"Ixotype<\/p>\n

\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"

Hay productos que a primera vista parece que no necesiten ser promocionados. Uno de ellos es la viagra, la famosa pastillita azul. Sin embargo la firma fabricante Pfizer es muy consciente de que es preciso mantener una promoci\u00f3n continua de su producto estrella.<\/p>\n","protected":false},"author":1,"featured_media":5241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[226,267,651,649,266,652,650],"yoast_head":"\nPfizer y su publicidad creativa - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ixotype.com\/en\/pfizer-y-su-publicidad-creativa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pfizer y su publicidad creativa - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"og:description\" content=\"Hay productos que a primera vista parece que no necesiten ser promocionados. 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