{"id":4826,"date":"2012-09-11T21:40:01","date_gmt":"2012-09-11T21:40:01","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=4826"},"modified":"2023-10-18T20:07:50","modified_gmt":"2023-10-18T18:07:50","slug":"bing-it-on-bing-vs-google","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/bing-it-on-bing-vs-google\/","title":{"rendered":"Bing it on, Bing vs Google"},"content":{"rendered":"<p>Hace unos meses comentabamos el redise\u00f1o que los chicos de Microsoft estaban haciendo en su <a href=\"https:\/\/www.ixotype.com\/rediseno-de-bing\/\" title=\"Redise\u00f1o de Bing\" target=\"_blank\" rel=\"noopener\">buscador Bing<\/a>. Pues bien, los cambios y ajustes ya han sido realizados y en Microsoft est\u00e1n tan contentos con los resultados que ahora obtiene su buscador, que para promocionarlo han lanzado la campa\u00f1a &#8220;Bing it On&#8221;.<\/p>\n<p>Se trata de un sitio donde los usuarios hacen b\u00fasquedas al mismo tiempo en Bing y en Google de forma que el usuario al ver los resultados, puede optar por el que m\u00e1s le interese y arroje los resultados que m\u00e1s se ajusten a lo que quer\u00eda encontrar. Est\u00e1 planteado como un combate de boxeo a cinco asaltos. Al terminar cada asalto, el usuario tiene que posicionarse a un lado u otro dependiendo del buscador que mejores resultados haya obtenido seg\u00fan su criterio (tambi\u00e9n hay empates). Claro, seg\u00fan Microsoft los usuarios prefieren Bing a Google en una proporci\u00f3n de 2 a 1. <\/p>\n<p>La campa\u00f1a, pensada para Estados Unidos, incluye publicidad en televisi\u00f3n, en esos spots lo que pretenden es quitar a los usuarios el &#8220;habito de Google&#8221; y hacer saber a la gente que Bing es mucho mejor que antes y puede superar a Google en la precisi\u00f3n de sus b\u00fasquedas. <\/p>\n<div class=\"ixo-vid-container text-center\"><iframe src=\"\/\/www.youtube.com\/embed\/8Ik57Ifq_u8?showinfo=0&modestbranding=1&controls=0&rel=0&autoplay=0&theme=light\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p>Microsoft ha apostado muy fuerte por su buscador, y con esta campa\u00f1a pretenden darlo a conocer y tratar de quitar algo de cuota a Google, tarea que a priori parece bastante dificil, aunque en esto de internet nunca se sabe.<\/p>\n<p>\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace unos meses comentabamos el redise\u00f1o que los chicos de Microsoft estaban haciendo en su buscador Bing. Pues bien, los cambios y ajustes ya han sido realizados y en Microsoft est\u00e1n tan contentos con los resultados que ahora obtiene su buscador, que para promocionarlo han lanzado la campa\u00f1a &#8220;Bing it On&#8221;. Se trata de un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[402,572,334,405,163,41,86,267,559,266],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bing it on, Bing vs Google - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ixotype.com\/en\/bing-it-on-bing-vs-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bing it on, Bing vs Google - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"og:description\" content=\"Hace unos meses comentabamos el redise\u00f1o que los chicos de Microsoft estaban haciendo en su buscador Bing. Pues bien, los cambios y ajustes ya han sido realizados y en Microsoft est\u00e1n tan contentos con los resultados que ahora obtiene su buscador, que para promocionarlo han lanzado la campa\u00f1a &#8220;Bing it On&#8221;. 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