{"id":4712,"date":"2012-08-27T15:59:20","date_gmt":"2012-08-27T15:59:20","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=4712"},"modified":"2023-10-18T20:27:48","modified_gmt":"2023-10-18T18:27:48","slug":"microsoft-se-renueva","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/microsoft-se-renueva\/","title":{"rendered":"Microsoft se renueva"},"content":{"rendered":"<p>Microsoft se cambia de traje. Tras 25 a\u00f1os manteniendo su logotipo decide cambiarlo y as\u00ed renovar su imagen ahora que lanzan al mercado nuevas versiones de casi todos sus productos (Windows 8, Windows Phone 8, Office 15 y los servicios Xbox), empezando as\u00ed, como ellos dicen, la nueva era de Microsoft. <\/p>\n<p>El nuevo logo incorpora un s\u00edmbolo, cuatro cuadrados (rojo, verde, azul y amarillo) que seg\u00fan sus palabras \u201crepresenta el diverso portafolio de productos que est\u00e1 ofreciendo en este momento\u201d. La tipograf\u00eda del logotipo tambi\u00e9n cambia, ahora emplea la Segoe, de palo como la anterior pero m\u00e1s fina y algo m\u00e1s redondeada. <\/p>\n<p>Opiniones al respecto hay muchas y con el tiempo se ver\u00e1 c\u00f3mo acoge el mercado este redise\u00f1o, pero, a opini\u00f3n personal, el logo pierde fuerza, adquiere un aire m\u00e1s fresco y limpio pero pierde esa seriedad (objetivo a alcanzar o no) que ten\u00eda el logo anterior y que se asocia a la marca. El s\u00edmbolo se asocia r\u00e1pidamente al de Windows, quiz\u00e1 m\u00e1s popular entre el usuario medio, pero habr\u00eda que poner en duda si es honesto que la \u201cmadre\u201d se acerque a uno de sus \u201chijos\u201d aunque as\u00ed se vuelva m\u00e1s popular o deber\u00eda de seguir manteni\u00e9ndose imparcial y por encima de todos. <\/p>\n<p>Parece ser que la intenci\u00f3n de los dirigentes es que el nuevo logo se implante r\u00e1pidamente, empezando por los medios digitales, y as\u00ed superar lo antes posible esa fase tan confusa en la que dos versiones de logo conviven, creando cierta desorientaci\u00f3n entre el p\u00fablico. <\/p>\n<p>Siempre ha estado considerada como una marca seria, r\u00edgida y contundente, con este cambio parece que Microsoft quiere demostrar que tambi\u00e9n puede ser fresca, joven y ligera. Ante \u00e9sto siempre dos puntos de vista: el de apoyar el cambio y la evoluci\u00f3n hacia nuevos mercados y p\u00fablico (con el riesgo de no hacerlo bien o quedarte en el camino) o el de preferir afianzarte  y explotar al m\u00e1ximo tu mercado y satisfacer a tu p\u00fablico fiel (con el riesgo de quedarte estancado). El tiempo lo dir\u00e1.<\/p>\n<div class=\"ixo-vid-container text-center\"><iframe src=\"\/\/www.youtube.com\/embed\/OzkZWvAJUr0?showinfo=0&modestbranding=1&controls=0&rel=0&autoplay=0&theme=light\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<div class=\"spacer-10\"><\/div>\n<p>\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft se cambia de traje. Tras 25 a\u00f1os manteniendo su logotipo decide cambiarlo y as\u00ed renovar su imagen ahora que lanzan al mercado nuevas versiones de casi todos sus productos (Windows 8, Windows Phone 8, Office 15 y los servicios Xbox), empezando as\u00ed, como ellos dicen, la nueva era de Microsoft. El nuevo logo incorpora [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[204,47,48,111,109,110,559,304,561,560],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft se renueva - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ixotype.com\/en\/microsoft-se-renueva\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft se renueva - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"og:description\" content=\"Microsoft se cambia de traje. Tras 25 a\u00f1os manteniendo su logotipo decide cambiarlo y as\u00ed renovar su imagen ahora que lanzan al mercado nuevas versiones de casi todos sus productos (Windows 8, Windows Phone 8, Office 15 y los servicios Xbox), empezando as\u00ed, como ellos dicen, la nueva era de Microsoft. 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