{"id":4137,"date":"2012-06-11T14:54:14","date_gmt":"2012-06-11T14:54:14","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=4137"},"modified":"2023-10-19T08:57:04","modified_gmt":"2023-10-19T06:57:04","slug":"diseno-logotipo-branding-uefa-euro-2012","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/diseno-logotipo-branding-uefa-euro-2012\/","title":{"rendered":"Branding UEFA Euro 2012"},"content":{"rendered":"<p>Ya ha comenzado la Eurocopa de f\u00fatbol y no pod\u00edamos dejar pasar la ocasi\u00f3n sin echarle un vistazo a la imagen corporativa oficial de la competici\u00f3n.<\/p>\n<p>El trabajo de dise\u00f1o lo ha realizado la agencia hispanolusa Brandia Central y se ha visto muy influenciado por el Wycinanki, que es un tipo de arte basado en la realizaci\u00f3n de cortes rectos al papel tradicionalmente utilizado en Polonia, Ucrania y Bielorusia.<\/p>\n<p>El logo se compone de una planta con tres flores, la del centro se transforma en un bal\u00f3n, mientras que las otras dos flores tienen los colores representativos de las banderas de los pa\u00edses organizadores, Polonia y Ucrania. La imagen de marca que completa el logo se compone de variados motivos florales que incluyen los diferentes estadios en donde se va a desarrollar la competici\u00f3n, todo ello trazado con l\u00edneas muy suaves y envuelto en mucho color. <\/p>\n<p><strong>\u00bfQue es el Wycinanky?<\/strong><\/p>\n<p>Como hemos comentado antes, el Wycinanky es un tipo de decoraci\u00f3n realizada en papel desarrollada en Polonia, Ucrania y Bielorusia. Se origin\u00f3 a mediados del siglo XIX en esa zona de Europa por los campesinos que utilizaban el papel recortado para adornar sus casas. Se trata de intrincados y complejos dise\u00f1os recortados en papel s\u00f3lo con unas tijeras que posteriormente fijan en paredes o muebles para dar un aspecto m\u00e1s c\u00e1lido y alegre a sus casas. Los dise\u00f1os se componen fundamentalmente de motivos basados en la naturaleza o geom\u00e9tricos.<\/p>\n<p>Los dise\u00f1adores de Brandia Central se inspiraron en este tipo de arte para la creaci\u00f3n de la imagen oficial de la Eurocopa, adapt\u00e1ndolo a conceptos claramente relacionados con el deporte y la competici\u00f3n como la rivalidad, la unidad y la pasi\u00f3n. Aqu\u00ed pod\u00e9is ver el resultado:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Branding-Eurocopa-2012-Wicinanki.jpg\" alt=\"Ixotype - Blog - Branding Eurocopa 2012 Wicinanki\" title=\"Ixotype - Blog - Branding Eurocopa 2012 Wicinanki\" width=\"574\" height=\"691\" class=\"size-full wp-image-4142\" srcset=\"https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Branding-Eurocopa-2012-Wicinanki.jpg 574w, https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Branding-Eurocopa-2012-Wicinanki-249x300.jpg 249w, https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Branding-Eurocopa-2012-Wicinanki-310x373.jpg 310w, https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Branding-Eurocopa-2012-Wicinanki-135x162.jpg 135w, https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Branding-Eurocopa-2012-Wicinanki-485x583.jpg 485w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><\/p>\n<div class=\"spacer-10\"><\/div>\n<p>Hist\u00f3ricamente los logotipos de la Eurocopa celebrada desde el a\u00f1o 1960 eran similares y \u00fanicamente se modificaban los colores que cada a\u00f1o eran los propios del pa\u00eds organizador. Fue a partir de la eurocopa celebrada en Inglaterra en 1996 cuando se dise\u00f1\u00f3 una identidad propia para cada pa\u00eds organizador.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Branding-UEFA-Eurocup.jpg\" alt=\"Ixotype - Blog - Branding UEFA Eurocup\" title=\"Ixotype - Blog - Branding UEFA Eurocup\" width=\"600\" height=\"1300\" class=\"size-full wp-image-4152\" srcset=\"https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Branding-UEFA-Eurocup.jpg 600w, https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Branding-UEFA-Eurocup-138x300.jpg 138w, https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Branding-UEFA-Eurocup-472x1024.jpg 472w, https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Branding-UEFA-Eurocup-310x671.jpg 310w, https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Branding-UEFA-Eurocup-135x292.jpg 135w, https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Branding-UEFA-Eurocup-369x800.jpg 369w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<div class=\"spacer-10\"><\/div>\n<p>Pese a que la selecci\u00f3n espa\u00f1ola no ha empezado con muy buen pie, esperamos que en los pr\u00f3ximos partidos la cosa mejore y vuelva a repetir el \u00e9xito cosechado en 2008. Para terminar os dejamos un v\u00eddeo donde se explica todo el trabajo realizado para la creaci\u00f3n de la identidad de la Euro 2012.<\/p>\n<div class=\"ixo-vid-container\">\n<iframe loading=\"lazy\" title=\"UEFA EURO 2012 - POLAND\/UKRAINE\" src=\"https:\/\/player.vimeo.com\/video\/8593107?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe>\n<\/div>\n<p>\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya ha comenzado la Eurocopa de f\u00fatbol y no pod\u00edamos dejar pasar la ocasi\u00f3n sin echarle un vistazo a la imagen corporativa oficial de la competici\u00f3n. El trabajo de dise\u00f1o lo ha realizado la agencia hispanolusa Brandia Central y se ha visto muy influenciado por el Wycinanki, que es un tipo de arte basado en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4138,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[479,47,48,228,484,485,466,480,57,109,110,267,481,482,483],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding UEFA Euro 2012 - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ixotype.com\/en\/diseno-logotipo-branding-uefa-euro-2012\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding UEFA Euro 2012 - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"og:description\" content=\"Ya ha comenzado la Eurocopa de f\u00fatbol y no pod\u00edamos dejar pasar la ocasi\u00f3n sin echarle un vistazo a la imagen corporativa oficial de la competici\u00f3n. El trabajo de dise\u00f1o lo ha realizado la agencia hispanolusa Brandia Central y se ha visto muy influenciado por el Wycinanki, que es un tipo de arte basado en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ixotype.com\/en\/diseno-logotipo-branding-uefa-euro-2012\/\" \/>\n<meta property=\"og:site_name\" content=\"Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-11T14:54:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T06:57:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Branding-Eurocopa-2012.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"574\" \/>\n\t<meta property=\"og:image:height\" content=\"197\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ixoadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ixoadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ixotype.com\/en\/diseno-logotipo-branding-uefa-euro-2012\/\",\"url\":\"https:\/\/www.ixotype.com\/en\/diseno-logotipo-branding-uefa-euro-2012\/\",\"name\":\"Branding UEFA Euro 2012 - 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