{"id":3893,"date":"2012-06-04T22:13:41","date_gmt":"2012-06-04T22:13:41","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=3893"},"modified":"2023-10-19T09:30:11","modified_gmt":"2023-10-19T07:30:11","slug":"los-hologramas-llegan-a-la-publicidad","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/los-hologramas-llegan-a-la-publicidad\/","title":{"rendered":"Los hologramas llegan a la publicidad"},"content":{"rendered":"<p>En los a\u00f1os ochenta, los que eramos entonces chavales ve\u00edamos ojipl\u00e1ticos y patidifusos (como molan estas palabras&#8230;) las pel\u00edculas de Regreso al Futuro. En ellas, el bueno de Marty McFly (Michael J. Fox) se tira tres pel\u00edculas yendo del futuro al pasado y viceversa. <\/p>\n<p>En su segunda parte, Marty viaja al futuro, concretamente al a\u00f1o 2015. En una de las escenas de la pel\u00edcula, se encuentra mirando extra\u00f1ado un cine donde proyectan Tibur\u00f3n 19, cuando de repente el tibur\u00f3n cobra vida y le ataca. Se trata de lo que entonces pensaban que ser\u00eda la publicidad hologr\u00e1fica.<\/p>\n<div class=\"ixo-vid-container text-center\"><iframe src=\"\/\/www.youtube.com\/embed\/r8UkGVacdcU?showinfo=0&modestbranding=1&controls=0&rel=0&autoplay=0&theme=light\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p>Vale que ahora vemos la misma escena que nos parec\u00eda increible y nos parece un poco cutre, pero hay que tener en cuenta que estamos hablando de una pel\u00edcula del a\u00f1o 1989. En cualquier caso no hemos tenido que esperar al a\u00f1o 2015 para que los hologramas entren en el mundo de la publicidad.<\/p>\n<p>La marca francesa de lencer\u00eda Empreinte, ha lanzado una campa\u00f1a en una c\u00e9ntrica tienda de Par\u00eds (muy cerca de la m\u00edtica Place Vend\u00f4me) basada en un holograma de una mujer l\u00f3gicamente en lencer\u00eda. Por las noches, una vez que la tienda esta cerrada y vac\u00eda, la misteriosa mujer aparece de la nada en su interior para desaparecer poco despu\u00e9s rodeada de estrellitas y mariposas.<\/p>\n<p>La reacci\u00f3n de la gente que pasea por la calle es primero de sorpresa y luego de curiosidad, en este v\u00eddeo se puede ver tanto el holograma como las reacciones de algunos transeuntes al pasar por delante del escaparate de la tienda<\/p>\n<p>.<\/p>\n<div class=\"ixo-vid-container text-center\"><iframe src=\"\/\/www.youtube.com\/embed\/2LTXZZuedxQ?showinfo=0&modestbranding=1&controls=0&rel=0&autoplay=0&theme=light\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p>Este es s\u00f3lo un ejemplo de lo que se puede hacer en publicidad utilizando hologramas, y si bien el resultado no es tampoco muy espectacular, evidentemente s\u00ed que es efectivo porque la mayor\u00eda de la gente que mira el escaparate se queda ojipl\u00e1tica y patidifusa (sobre todo los hombres&#8230;).<\/p>\n<p>\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los a\u00f1os ochenta, los que eramos entonces chavales ve\u00edamos ojipl\u00e1ticos y patidifusos (como molan estas palabras&#8230;) las pel\u00edculas de Regreso al Futuro. En ellas, el bueno de Marty McFly (Michael J. Fox) se tira tres pel\u00edculas yendo del futuro al pasado y viceversa. En su segunda parte, Marty viaja al futuro, concretamente al a\u00f1o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[457,455,267,456,266],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los hologramas llegan a la publicidad - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ixotype.com\/en\/los-hologramas-llegan-a-la-publicidad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los hologramas llegan a la publicidad - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"og:description\" content=\"En los a\u00f1os ochenta, los que eramos entonces chavales ve\u00edamos ojipl\u00e1ticos y patidifusos (como molan estas palabras&#8230;) las pel\u00edculas de Regreso al Futuro. 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