{"id":3349,"date":"2012-04-30T15:15:06","date_gmt":"2012-04-30T15:15:06","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=3349"},"modified":"2023-10-19T17:12:17","modified_gmt":"2023-10-19T15:12:17","slug":"la-nueva-campana-de-staedler","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/la-nueva-campana-de-staedler\/","title":{"rendered":"La nueva campa\u00f1a de Staedtler"},"content":{"rendered":"

Las ideas empiezan de la manera m\u00e1s sencilla, se plasman en un papel con un l\u00e1piz y a partir de ah\u00ed se desarrollan. Este planteamiento es el leitmotiv de la \u00faltima campa\u00f1a publicitaria que bajo el claim \u201cwhere it all begins\u201d ha lanzado Staedtler, la firma alemana que entre otras cosas fabrica l\u00e1pices (en mi cole us\u00e1bamos los del n\u00famero 2).<\/p>\n

La campa\u00f1a la ha dise\u00f1ado la agencia con sede en Hong Kong Leo Burnett, aqu\u00ed pod\u00e9is ver algunas piezas creativas que han dise\u00f1ado.<\/p>\n

\"Ixotype
\n\"Ixotype
\n\"Ixotype<\/p>\n

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A priori, han tenido una ingeniosa ocurrencia para plasmar el mensaje de la campa\u00f1a, utilizar la punta de los l\u00e1pices para representar como las ideas surgen de la forma m\u00e1s simple (eso s\u00ed, utilizando un l\u00e1piz Staedler, claro).
\nSin embargo, una vez m\u00e1s parece que nos encontramos ante un caso de “inspiraci\u00f3n” de los dise\u00f1adores de la campa\u00f1a. No es que hayan plagiado otra campa\u00f1a, si entendemos por plagio la acci\u00f3n de \u00abcopiar en lo sustancial obras ajenas, d\u00e1ndolas como propias\u00bb como dice la RAE, sino que se han “inspirado” en una campa\u00f1a de la revista pol\u00edtica Cicero lanz\u00f3 el a\u00f1o pasado. <\/p>\n

Bajo el lema “Politics directly from the source”, esta revista present\u00f3 una campa\u00f1a para tratar de conseguir entrevistas con Obama, Sarkozy y Angela Merkel, transmitiendo adem\u00e1s a sus lectores que ellos realizan sus art\u00edculos de forma independiente, sin ataduras, directamente de la fuente.<\/p>\n

\"Ixotype
\n\"Ixotype
\n\"Ixotype
\n\"Ixotype
\n\"Ixotype
\n\"Ixotype<\/p>\n

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Ragna ReuschKlinkenberg, es el artista alem\u00e1n que elabor\u00f3 las delicadas esculturas en los l\u00e1pices, que fueron enviados por correo directamente a los tres pol\u00edticos con la intenci\u00f3n de conseguir una entrevista.<\/p>\n

Ambas campa\u00f1as reflejan muy bien el mensaje que quieren transmitir a su target, pero las cosas como son y la de Cicero fue primero.<\/p>\n

\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"

Las ideas empiezan de la manera m\u00e1s sencilla, se plasman en un papel con un l\u00e1piz y a partir de ah\u00ed se desarrollan. Este planteamiento es el leitmotiv de la \u00faltima campa\u00f1a publicitaria que bajo el claim \u201cwhere it all begins\u201d ha lanzado Staedtler, la firma alemana que entre otras cosas fabrica l\u00e1pices (en mi […]<\/p>\n","protected":false},"author":1,"featured_media":3353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[71,322,226,382,126,47,185,384,383,267,174,266,381],"yoast_head":"\nLa nueva campa\u00f1a de Staedtler - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ixotype.com\/en\/la-nueva-campana-de-staedler\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La nueva campa\u00f1a de Staedtler - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"og:description\" content=\"Las ideas empiezan de la manera m\u00e1s sencilla, se plasman en un papel con un l\u00e1piz y a partir de ah\u00ed se desarrollan. Este planteamiento es el leitmotiv de la \u00faltima campa\u00f1a publicitaria que bajo el claim \u201cwhere it all begins\u201d ha lanzado Staedtler, la firma alemana que entre otras cosas fabrica l\u00e1pices (en mi […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ixotype.com\/en\/la-nueva-campana-de-staedler\/\" \/>\n<meta property=\"og:site_name\" content=\"Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-30T15:15:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T15:12:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ixotype.com\/media\/Ixotype-Blog-La-nueva-campa\u00f1a-de-Staedler-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"641\" \/>\n\t<meta property=\"og:image:height\" content=\"907\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ixoadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ixoadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ixotype.com\/en\/la-nueva-campana-de-staedler\/\",\"url\":\"https:\/\/www.ixotype.com\/en\/la-nueva-campana-de-staedler\/\",\"name\":\"La nueva campa\u00f1a de Staedtler - 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