{"id":3249,"date":"2012-04-16T18:37:58","date_gmt":"2012-04-16T18:37:58","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=3249"},"modified":"2023-10-19T18:18:53","modified_gmt":"2023-10-19T16:18:53","slug":"dame-algo-que-es-triste-de-pedir-pero-mas-triste-es-de-robar","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/dame-algo-que-es-triste-de-pedir-pero-mas-triste-es-de-robar\/","title":{"rendered":"Dame algo que es triste de pedir pero m\u00e1s triste es de robar&#8230;."},"content":{"rendered":"<p>La Fundaci\u00f3n OroVerde es una ONG alemana que trata de proteger la biodiversidad en los bosques tropicales. Por eso en su \u00faltima campa\u00f1a de captaci\u00f3n de donativos ha puesto a trabajar a los propios \u00e1rboles.<!--more--><\/p>\n<p>Hacer una campa\u00f1a novedosa, que transmita claramente el mensaje y que adem\u00e1s sea barata. Esos son los objetivos que han logrado en la agencia Ogilvy al hacer este trabajo para la Fundaci\u00f3n OroVerde, donde los \u00e1rboles son los protagonistas al solicitar ayuda para sus compa\u00f1eros de las selvas tropicales sudamericanas.<\/p>\n<p>La acci\u00f3n se desarroll\u00f3 en diferentes ciudades alemanas, donde se utilizaron los propios \u00e1rboles, quienes sujetaban cartones con mensajes como \u201cNecesito dinero para mi familia en el bosque\u201d, unas manos hechas con ramas y huchas que facilitaban la recaudaci\u00f3n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Fundaci\u00f3n-OroVerde-1.jpg\" alt=\"Ixotype - Blog - Fundaci\u00f3n OroVerde \" title=\"Ixotype - Blog - Fundaci\u00f3n OroVerde \" width=\"600\" height=\"400\" class=\"size-full wp-image-3250\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Fundaci\u00f3n-OroVerde-2.jpg\" alt=\"Ixotype - Blog - Fundaci\u00f3n OroVerde  \" title=\"Ixotype - Blog - Fundaci\u00f3n OroVerde  \" width=\"600\" height=\"400\" class=\"size-full wp-image-3251\" \/><\/p>\n<div class=\"spacer-10\"><\/div>\n<p>La acci\u00f3n se ha completado con un video que se ha extendido por las redes sociales.<\/p>\n<div class=\"ixo-vid-container text-center\"><iframe src=\"\/\/www.youtube.com\/embed\/8u_YwMES0Dw?showinfo=0&modestbranding=1&controls=0&rel=0&autoplay=0&theme=light\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p>Una vez m\u00e1s se demuestran las grandes posibilidades del street marketing, que con unos cartones, ingenio y la viralidad de Internet puede llevar el mensaje mucho m\u00e1s lejos que otro tipo de soportes, mucho m\u00e1s caros y dif\u00edciles de implementar.<\/p>\n<p>\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Fundaci\u00f3n OroVerde es una ONG alemana que trata de proteger la biodiversidad en los bosques tropicales. Por eso en su \u00faltima campa\u00f1a de captaci\u00f3n de donativos ha puesto a trabajar a los propios \u00e1rboles.<\/p>\n","protected":false},"author":1,"featured_media":3254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[355,356,354,226,204,359,47,48,357,86,267,358,266,103,38,15,320,8,101],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dame algo que es triste de pedir pero m\u00e1s triste es de robar.... - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ixotype.com\/en\/dame-algo-que-es-triste-de-pedir-pero-mas-triste-es-de-robar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dame algo que es triste de pedir pero m\u00e1s triste es de robar.... - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"og:description\" content=\"La Fundaci\u00f3n OroVerde es una ONG alemana que trata de proteger la biodiversidad en los bosques tropicales. Por eso en su \u00faltima campa\u00f1a de captaci\u00f3n de donativos ha puesto a trabajar a los propios \u00e1rboles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ixotype.com\/en\/dame-algo-que-es-triste-de-pedir-pero-mas-triste-es-de-robar\/\" \/>\n<meta property=\"og:site_name\" content=\"Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-16T18:37:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T16:18:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Fundaci\u00f3n-OroVerde-11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"311\" \/>\n\t<meta property=\"og:image:height\" content=\"252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ixoadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ixoadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ixotype.com\/en\/dame-algo-que-es-triste-de-pedir-pero-mas-triste-es-de-robar\/\",\"url\":\"https:\/\/www.ixotype.com\/en\/dame-algo-que-es-triste-de-pedir-pero-mas-triste-es-de-robar\/\",\"name\":\"Dame algo que es triste de pedir pero m\u00e1s triste es de robar.... - 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