{"id":3212,"date":"2012-04-10T21:25:07","date_gmt":"2012-04-10T21:25:07","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=3212"},"modified":"2023-10-19T18:21:09","modified_gmt":"2023-10-19T16:21:09","slug":"un-smart-cabe-hasta-en-140-caracteres","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/un-smart-cabe-hasta-en-140-caracteres\/","title":{"rendered":"Un Smart cabe hasta en 140 caracteres"},"content":{"rendered":"<p>Hace un tiempo que todos coment\u00e1bamos como la publicidad llegaba a Twitter, llegaron los Promoted Tweets y los Promoted Trends, en febrero anunciaron la creaci\u00f3n de la <a href=\"https:\/\/www.ixotype.com\/twitter-da-un-paso-mas-hacia-la-publicidad\/\" title=\"Twitter da un paso m\u00e1s hacia la publicidad\" target=\"_blank\" rel=\"noopener\">nueva plataforma publicitaria para Pymes<\/a>, sin embargo no siempre es necesario utilizar estos sistemas para hacer publicidad en Twitter.<!--more--><\/p>\n<p>La agencia BBDO Argentina nos ense\u00f1a la forma con la creaci\u00f3n de la cuenta @smartArg. Se trata de un anuncio de Smart, que bajo el claim <em>\u201cEntra en cualquier lado, hasta en 140 caracteres\u201d<\/em> ha desarrollado en m\u00e1s de 450 tweets. Para verlo hay que entrar en la cuenta @smartArg y presionar las letras \u201cJ\u201d o &#8220;K&#8221;  del teclado para avanzar o retroceder (mejor si us\u00e1is Google Chrome).<\/p>\n<p>Se trata de un stop motion del coche recorriendo la ciudad, atravesando t\u00faneles, adelantando, etc. Por si no quer\u00e9is entrar en @smartArg, aqu\u00ed os dejamos un v\u00eddeo donde se puede ver el anuncio.<\/p>\n<div class=\"ixo-vid-container text-center\"><iframe src=\"\/\/www.youtube.com\/embed\/q-Ftn2qsIQQ?showinfo=0&modestbranding=1&controls=0&rel=0&autoplay=0&theme=light\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p>Pablo Tajer, director de experiencias interactivas de BBDO Argentina explic\u00f3 <em>\u201cLo m\u00e1s lindo de este proyecto es que encontramos una nueva forma de usar el medio, lo resignificamos y convertimos un perfil de Twitter en un sistema de animaci\u00f3n. Todo esto, asociado al concepto del comercial y a una marca que tambi\u00e9n resignific\u00f3 la idea de auto, da como resultado un trabajo que nos pone muy contentos\u201d.<\/em> <\/p>\n<p>Una gran idea que demuestra que en tiempos de crisis (y de eso los argentinos saben mucho) hay que invertir en creatividad para llegar de una forma m\u00e1s eficiente al target.<\/p>\n<p>\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace un tiempo que todos coment\u00e1bamos como la publicidad llegaba a Twitter, llegaron los Promoted Tweets y los Promoted Trends, en febrero anunciaron la creaci\u00f3n de la nueva plataforma publicitaria para Pymes, sin embargo no siempre es necesario utilizar estos sistemas para hacer publicidad en Twitter.<\/p>\n","protected":false},"author":1,"featured_media":3214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[294,267,266,103,38,350,15,93,53,8],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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