{"id":2935,"date":"2012-03-14T17:16:44","date_gmt":"2012-03-14T17:16:44","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=2935"},"modified":"2023-10-20T21:59:56","modified_gmt":"2023-10-20T19:59:56","slug":"loewe-incendia-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/loewe-incendia-las-redes-sociales\/","title":{"rendered":"Loewe incendia las redes sociales"},"content":{"rendered":"<p>Si ayer las redes sociales bull\u00edan con la campa\u00f1a que Samsung est\u00e1 llevando a cabo en la <a href=\"https:\/\/www.ixotype.com\/proxima-estacion-sol-galaxy-note\/\" title=\"Pr\u00f3xima estaci\u00f3n Sol Galaxy Note\" target=\"_blank\" rel=\"noopener\">estaci\u00f3n de Sol<\/a> en Madrid, hoy directamente han ardido con la nueva campa\u00f1a de la firma Loewe.<!--more--><\/p>\n<p>Los responsables de la marca de lujo por antonomasia en Espa\u00f1a parece que han querido cambiar el target de su producto, tratando de acercarla a un p\u00fablico m\u00e1s joven y potenciando su asociaci\u00f3n con Espa\u00f1a. Por eso han lanzado la campa\u00f1a <strong>&#8220;Loewe Oro Collection 2012&#8221;<\/strong>, que seg\u00fan han indicado desde la marca est\u00e1 inspirada en el Madrid de los a\u00f1os 70 y 80, y re\u00fane para ello a doce j\u00f3venes artistas, entre los que hay ilustradores, fot\u00f3grafos, m\u00fasicos y actores.<\/p>\n<div class=\"ixo-vid-container text-center\"><iframe src=\"\/\/www.youtube.com\/embed\/5hjPqofENqU?showinfo=0&modestbranding=1&controls=0&rel=0&autoplay=0&theme=light\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<div class=\"spacer-10\"><\/div>\n<p>Despu\u00e9s de un lanzamiento por parte de una marca siempre se est\u00e1 esperando ansiosamente el feedback, \u00bfhabremos acertado con el planteamiento inicial? \u00bfel p\u00fablico objetivo entender\u00e1 el mensaje que se quiere transmitir? etc. En este caso el feedback parece que no ha sido muy positivo que digamos, puesto que aunque seguramente la intenci\u00f3n de la marca era conseguir notoriedad, no creemos que esta campa\u00f1a vaya a mejorar mucho la imagen que de Loewe se ten\u00eda en Espa\u00f1a sino m\u00e1s bien lo contrario.<\/p>\n<p>Es evidente que el error viene desde el mismo planteamiento de la idea, puesto que el trabajo realizado por el equipo del fot\u00f3grafo Daniel Riera, bajo la direcci\u00f3n art\u00edstica de Luis Venegas, es bueno. Venegas se ha mostrado un poco estupefacto en cuanto a la reacci\u00f3n del p\u00fablico, y pese a sus declaraciones en el diario El Mundo donde ha dicho,<em>&#8220;No entiendo bien la reacci\u00f3n, porque algunos lo califican de pijo y otros de &#8216;choni&#8217;. No entiendo el detonante. El &#8216;spot&#8217; parece que ha polarizado a la gente en dos opiniones, las dos espa\u00f1as&#8221;<\/em>, parece claro que la opini\u00f3n mayoritaria es de rechazo al spot.<\/p>\n<p>Seguramente que esta campa\u00f1a pasar\u00e1 a engrosar la lista de campa\u00f1as fallidas que se ponen de ejemplo en las  universidades y ser\u00e1 un buen caso de estudio.<\/p>\n<p>Lo mejor del spot sin duda es cerrar los ojos y escuchar la m\u00fasica, se trata de &#8220;La danza del sable&#8221; del compositor georgiano Aram Kachatourian. Esta pieza la utiliz\u00f3 Billy Wilder en su obra maestra &#8220;1,2,3&#8221;, la particular visi\u00f3n de la guerra fr\u00eda del maestro de la alta comedia.<\/p>\n<div class=\"ixo-vid-container text-center\"><iframe src=\"\/\/www.youtube.com\/embed\/N2l3NBWftP0?showinfo=0&modestbranding=1&controls=0&rel=0&autoplay=0&theme=light\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p>\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si ayer las redes sociales bull\u00edan con la campa\u00f1a que Samsung est\u00e1 llevando a cabo en la estaci\u00f3n de Sol en Madrid, hoy directamente han ardido con la nueva campa\u00f1a de la firma Loewe.<\/p>\n","protected":false},"author":1,"featured_media":8965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[294,226,295,292,291,266,103,38,15,293,93,53],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Loewe incendia las redes sociales - 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