{"id":2778,"date":"2012-02-28T18:41:53","date_gmt":"2012-02-28T18:41:53","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=2778"},"modified":"2023-10-21T10:07:56","modified_gmt":"2023-10-21T08:07:56","slug":"el-codigo-qr","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/el-codigo-qr\/","title":{"rendered":"El c\u00f3digo QR"},"content":{"rendered":"

Hoy en d\u00eda, casi en cualquier sitio podemos ver alg\u00fan c\u00f3digo QR. Generalmente en cuanto los vemos nos tiramos como locos a sacar nuestro smartphone para ver que demonios pone en el dichoso c\u00f3digo. Y es que si bien es cierto que no nacieron para esto, actualmente el uso de los c\u00f3digos QR se ha extendido en el mundo del marketing y la publicidad y nos permite interactuar r\u00e1pidamente con empresas y marcas evitando tener que teclear complejas URL con el peque\u00f1o teclado m\u00f3vil. <\/p>\n

Estos c\u00f3digos fueron creados por la empresa japonesa Denso Wave en 1994. Ellos lo pensaron para registrar repuestos en el \u00e1rea de la fabricaci\u00f3n de veh\u00edculos (Denso Wave era subsidiaria de Toyota), pero a partir de ah\u00ed su uso fue evolucionando y pas\u00f3 a usarse en la elaboraci\u00f3n de inventarios de diferentes industrias. <\/p>\n

A primera vista consiste en un amasijo de puntos negros sobre fondo blanco, donde destacan tres cuadrados que se encuentran en las esquinas y que permiten detectar la posici\u00f3n del c\u00f3digo al lector. Ciertamente a priori no es muy atractivo, sin embargo el misterio de saber hacia donde te dirigir\u00e1 el c\u00f3digo o que encontraras en el destino hace que terminemos sacando el m\u00f3vil y sabiendo en un momento de que se trata.<\/p>\n

<\/div>\n

\"Ixotype
\nEsta respuesta inmediata es lo que ha hecho que el mundo del marketing y la publicidad se haya fijado estos c\u00f3digos. Con ellos es posible implementar diferentes estrategias que hace que se mejoren los resultados de las campa\u00f1as de comunicaci\u00f3n o promoci\u00f3n. Adem\u00e1s se consigue una comunicaci\u00f3n bidireccional, interactividad e implicaci\u00f3n con el target, varios de los caballos de batalla del marketing actual.<\/p>\n

<\/div>\n

Estos c\u00f3digos tambi\u00e9n est\u00e1n siendo utilizados en el mundo del arte, en ocasiones con resultados sorprendentes, como ejemplo os dejo un trabajo de la artista y dise\u00f1adora alemana Elena Belmann, que puso los c\u00f3digos QR a nivel tridimensional en el dise\u00f1o de este taburete.<\/p>\n

\"Ixotype\"Ixotype<\/p>\n

\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"

Hoy en d\u00eda, casi en cualquier sitio podemos ver alg\u00fan c\u00f3digo QR. Generalmente en cuanto los vemos nos tiramos como locos a sacar nuestro smartphone para ver que demonios pone en el dichoso c\u00f3digo.<\/p>\n","protected":false},"author":1,"featured_media":2794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[49,71,263,44,126,47,265,267,266,264,268],"yoast_head":"\nEl c\u00f3digo QR - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ixotype.com\/en\/el-codigo-qr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El c\u00f3digo QR - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"og:description\" content=\"Hoy en d\u00eda, casi en cualquier sitio podemos ver alg\u00fan c\u00f3digo QR. 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