{"id":2114,"date":"2012-01-23T19:19:41","date_gmt":"2012-01-23T19:19:41","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=2114"},"modified":"2023-10-21T19:40:10","modified_gmt":"2023-10-21T17:40:10","slug":"george-eastman-y-kodak","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/george-eastman-y-kodak\/","title":{"rendered":"George Eastman y Kodak"},"content":{"rendered":"

La semana pasada, Kodak anunci\u00f3 que entraba en suspensi\u00f3n de pagos. La casualidad ha hecho que me encuentre en estos momentos enfrascado en la lectura del fabuloso libro de Taschen Historia de la fotograf\u00eda, basado en la colecci\u00f3n fotogr\u00e1fica de la George Eastman House, as\u00ed que me parec\u00eda pertinente dedicar un art\u00edculo a George Eastman y a su compa\u00f1\u00eda.
\n<\/p>\n

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George Eastman<\/strong><\/p>\n

George Eastman revolucion\u00f3 el mundo de la fotograf\u00eda y el cine cuando en el a\u00f1o 1888 patent\u00f3 su c\u00e1mara que utilizaba el rollo de pel\u00edcula por primera vez. Hasta ese momento la fotograf\u00eda resultaba algo complejo y costoso puesto que los sistemas que exist\u00edan como daguerrotipos, calotipos, etc. requer\u00edan de pesadas c\u00e1maras y complejos sistemas de revelado.
\nEl aporte de Kodak con la creaci\u00f3n de la Kodak n\u00ba 1 supuso la aparici\u00f3n de la fotograf\u00eda amateur. Sus instrucciones de uso no pod\u00edan ser m\u00e1s f\u00e1ciles 1) Tire del cord\u00f3n, 2) Gire la llave y 3) Pulse el bot\u00f3n. El eslogan inicial que acompa\u00f1\u00f3 al lanzamiento de la Kodak n\u00ba 1 fue \u201cUsted pulse el bot\u00f3n y nosotros hacemos el resto\u201d, y es que cuando ya hab\u00edan tomado las cien fotos que cab\u00edan en el carrete, el usuario enviaba la c\u00e1mara a Kodak donde por solo 10 d\u00f3lares, la pel\u00edcula fotogr\u00e1fica era revelada y la c\u00e1mara recargada nuevamente.<\/p>\n

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\"Ixotype<\/p>\n

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Las primeras fotograf\u00edas que se tomaban con la Kodak n\u00ba 1 ten\u00edan un caracter\u00edstico formato redondeado y la c\u00e1mara no ten\u00eda visor, por lo que los usuarios apuntaban sin saber muy bien si el encuadre era el correcto o no.<\/p>\n

\"\"<\/p>\n

\"Ixotype<\/p>\n

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Eastman se hizo multimillonario gracias al \u00e9xito de sus innovaciones, sin embargo, se suicid\u00f3 a los 77 a\u00f1os, tras padecer una larga enfermedad degenerativa que le imped\u00eda caminar.<\/p>\n

Kodak<\/strong><\/p>\n

La compa\u00f1\u00eda que fund\u00f3 Eastman ha sido una de las grandes empresas dedicadas no solo a la fotograf\u00eda sino a la imagen en general. “El gigante amarillo” como era conocida en sus mejores tiempos se ha caracterizado por su continua innovaci\u00f3n, de hecho durante sus 120 largos a\u00f1os de historia, ha sido una de las empresas l\u00edderes en patentes, ocupando muchos a\u00f1os el primer puesto en dep\u00f3sito de patentes en EE.UU. Actualmente maneja un porfolio de 1.100 patentes y es la compa\u00f1\u00eda con mayor n\u00famero de ellas en tecnolog\u00edas fotogr\u00e1ficas digitales.<\/p>\n

\"\"<\/p>\n

Otro de los puntos fuertes Kodak ha sido la potente imagen corporativa que ha mantenido desde sus inicios. El logotipo y colores corporativos de Kodak son conocidos por todo el mundo, de ah\u00ed que se le haya dado el sobrenombre de “el gigante amarillo”. <\/p>\n

Su logotipo evolucion\u00f3 desde sus inicios pasando de un s\u00edmbolo monocrom\u00e1tico en blanco y negro a integrar el rojo y el amarillo que le han dado esa imagen tan caracter\u00edstica.<\/p>\n

La historia de la quiebra de Kodak se podr\u00eda titular “Cr\u00f3nica de una quiebra anunciada”, y es que ya desde hace bastantes meses los expertos vaticinaban que la compa\u00f1\u00eda podr\u00eda quebrar. Sin embargo, pese a haber presentado la suspensi\u00f3n de pagos, es posible que Kodak se pueda mantener ya que su gran cartera de patentes puede ser su tabla de salvaci\u00f3n.<\/p>\n

\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"

La semana pasada, Kodak anunci\u00f3 que entraba en suspensi\u00f3n de pagos. La casualidad ha hecho que me encuentre en estos momentos enfrascado en la lectura del fabuloso libro de Taschen Historia de la fotograf\u00eda, basado en la colecci\u00f3n fotogr\u00e1fica de la George Eastman House, as\u00ed que me parec\u00eda pertinente dedicar un art\u00edculo a George Eastman […]<\/p>\n","protected":false},"author":1,"featured_media":2129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[47,48,111,114,164,109,165,166],"yoast_head":"\nGeorge Eastman y Kodak - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ixotype.com\/en\/george-eastman-y-kodak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"George Eastman y Kodak - Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"og:description\" content=\"La semana pasada, Kodak anunci\u00f3 que entraba en suspensi\u00f3n de pagos. La casualidad ha hecho que me encuentre en estos momentos enfrascado en la lectura del fabuloso libro de Taschen Historia de la fotograf\u00eda, basado en la colecci\u00f3n fotogr\u00e1fica de la George Eastman House, as\u00ed que me parec\u00eda pertinente dedicar un art\u00edculo a George Eastman […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ixotype.com\/en\/george-eastman-y-kodak\/\" \/>\n<meta property=\"og:site_name\" content=\"Dise\u00f1o web - Dise\u00f1o gr\u00e1fico - Programaci\u00f3n web - Marketing online\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-23T19:19:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-21T17:40:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ixotype.com\/media\/Ixotype-Blog-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ixoadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ixoadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ixotype.com\/en\/george-eastman-y-kodak\/\",\"url\":\"https:\/\/www.ixotype.com\/en\/george-eastman-y-kodak\/\",\"name\":\"George Eastman y Kodak - 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