{"id":1844,"date":"2012-01-05T16:14:53","date_gmt":"2012-01-05T16:14:53","guid":{"rendered":"https:\/\/www.ixotype.com\/?p=1844"},"modified":"2023-10-21T21:23:12","modified_gmt":"2023-10-21T19:23:12","slug":"google-se-aplica-su-propia-medicina","status":"publish","type":"post","link":"https:\/\/www.ixotype.com\/en\/google-se-aplica-su-propia-medicina\/","title":{"rendered":"Google se aplica su propia medicina"},"content":{"rendered":"<p>Seg\u00fan diferentes noticias aparecidas hoy en prensa, Google ha penalizado a la p\u00e1gina de descarga de Chrome en su buscador por un error cometido por la empresa que se encarga de desarrollar la campa\u00f1a de publicidad. <\/p>\n<p><!--more--><\/p>\n<p>Se trata de la empresa Unruly Media que pag\u00f3 a diferentes bloggers para que escribieran art\u00edculos patrocinados con enlaces directos a la descarga del navegador Chrome pero no etiquetados correctamente. Cualquiera sabe (menos Unruly Media) que este tipo de enlaces deben estar etiquetados como \u201cnofollow\u201d tal y como establece la normativa en Europa y Estados Unidos.<\/p>\n<p>La denuncia p\u00fablica vino de parte de SEOBook y Search Engine Land que descubrieron que hab\u00eda m\u00e1s de 400 p\u00e1ginas enlazando a un v\u00eddeo sobre como Google Chrome ayuda a las Pymes. Dichos enlaces infring\u00edan una de las normas que establece Google para posicionamiento as\u00ed que en Google no han tenido m\u00e1s remedio que aplicarse a s\u00ed mismos el tratamiento indicado en estos casos, bajar el pagerank a la p\u00e1gina de Chrome.<\/p>\n<p>Seg\u00fan Search Engine Land, cuando revisaron la el pagerank de la p\u00e1gina de Chrome, ten\u00eda un valor de 9, sin embargo ahora se puede comprobar como el pagerank es de 0, por tanto bien sea por cuestiones de coherencia, de prestigio o publicitarias Google ha cumplido las normas.<\/p>\n<p>Desde Google en cualquier caso han dejado bien claro que el error ha sido cometido por la empresa contratada Unruly Media y que ellos no han tenido nada que ver en este desprop\u00f3sito.<\/p>\n<p>Seguro que los chicos de esta empresa se han enterado bien de c\u00f3mo se tienen que hacer las cosas y tambi\u00e9n es seguro que habr\u00e1 rodado alguna cabeza porque si bien es dif\u00edcil conseguir a un cliente como Google est\u00e1 claro que perderlo es bastante f\u00e1cil.<\/p>\n<p>\u00a9 IXOTYPE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan diferentes noticias aparecidas hoy en prensa, Google ha penalizado a la p\u00e1gina de descarga de Chrome en su buscador por un error cometido por la empresa que se encarga de desarrollar la campa\u00f1a de publicidad.<\/p>\n","protected":false},"author":1,"featured_media":1848,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[41,123,125,124,121,122],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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